Chinese for Professions (Part 5)- Marketing and Advertising, Learn Career-Focused Mandarin Communication Skills, Vocabulary and Cultural Insights for International Marketing Professionals

Marketing is a field where language, culture, and creativity come together. Chinese for Marketing and Advertising helps professionals build practical Mandarin Chinese skills for communicating in marketing environments and understanding industry-specific expressions. This book covers key areas such as branding (¿¿, p¿npái), advertising (¿¿, günggào), consumer insights (¿¿¿¿¿, xi¿ofèizh¿ dòngchá), and digital marketing (¿¿¿¿, shùzì yíngxi¿o) through useful vocabulary and real business examples. With practical conversations and professional phrases, the book supports effective communication with clients, partners, and marketing teams. It provides a foundation for understanding both the language and cultural aspects of modern marketing communication.