Clean Winners

IMD professors Goutam Challagalla and Frédéric Dalsace show why, despite massive investments over decades, sustainable business strategy still isn't very profitable, and they provide a new mindset, strategy, and practical frameworks for viewing sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on. Fresh, new perspective on sustainability as an integrated strategic consideration, showing how sustainability efforts can provide value to customers. Based on over ten years of research and experience in sustainable business. Lots of practical frameworks and practical advice with a concrete marketing orientation. Well-written with stories of leading companies: John Deere, Nespresso, Michelin, Schneider Electric. C-level executives involved in strategic decision-making, especially CMOs, sustainability & risk officers, product managers shifting toward sustainable business features. Significant course adoption market.