Legkij tekst: Kak pisat' teksty, kotorye interesno chitat' i priyatno slushat'

Many successful speakers struggle to write texts, and just as many successful authors look rather pale on stage. The fact is that the speech spoken and written - are two different kinds of speech. And in order to be properly understood, we need the ability to accurately and engagingly express thoughts orally and in writing, no matter what the subject. Letters, messages, posts on social networks, texts for public speaking, stories about travel or events - it is important that the texts were pleasant to read and listen. Svetlana Ikonnikova, writing coach, tells how to express your thoughts accurately and convincingly in business correspondence, social networks and messengers, and Nina Zvereva, famous TV presenter, business coach and bestselling author, will explain how to create a perfect text for performance. How to convey intonation in writing, what is the geometry and vector of the text, where it must begin, for whom it is written, how to catch the attention of the listener and the reader from the first phrase, interesting stories from practice, exercises and tips - this audiobook for anyone who wants to be read, watched and listened to.