MARKETING WARFARE PB

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--Newsweek. ``Revolutionary! Surprising!''--Business Week. ``Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.''--USA Today.

Maße: 21.0 x14.0 x1.3 cm