Problem-zu-Prototyp-Modell

»Problem-to-Prototype Model«: How do you teach entrepreneurship in a world that’s changing faster than any curriculum? How do business models emerge when resources are scarce and AI tools are ubiquitous? This book provides answers—and a model. In the context of digitalization, growing pressure for change, and generative AI, this book develops an integrated, systemic design approach for transforming entrepreneurship and higher education. The Problem-to-Prototype Model (PzP Model) presented here combines scientifically grounded teaching and learning formats with the practice-oriented development of innovative and sustainable business models.