The Invincible Company: Business Model Strategies From the World's Best Products, Services, and Organizations

Simply being the best is no longer enough. Today, companies whose willingness to change is embedded in their business model are winning the competition. In the fourth book in the Strategyzer series, Alex Osterwalder and his co-authors Yves Pignet, Fred Etieble, and Alan Smith talk about the adaptation strategies of successful companies that have reinvented their business models more than once: Amazon, IKEA, Airbnb, Microsoft, Logitech, Zara, and others. By their example, you will learn how to build and apply a portfolio of business models, implement and sustain a culture of innovation to continually fuel your business with new ideas and make it unbeatable.