Storynomics: Story-Driven Marketing in the Post-Advertising World

Written by legendary storytelling guru Robert McKee and co-authored by Skyword CEO Tom Jeras, based on a world-famous seminar, this book explains how to apply storytelling to business to achieve business and economic success. Among the students of Robert McKee are dozens of screenwriters - winners of the prestigious Oscar and Emmy awards. At the heart of his popular workshop is a unique book, The Million Dollar Story, which focuses on the art of storytelling. In a new book, Storynomics, McKee and digital marketing expert Tom Jeras offer a detailed roadmap for companies to survive the dramatic decline in traditional advertising models. Having successfully led established companies such as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens through the transition from ad-driven to story-driven marketing, McKee and Jeras offer this unique insight to help all business leaders and entrepreneurs. Drawing on examples from dozens of leading B2B and B2C brands using storytelling marketing strategies, Storynomics demonstrates how original storytelling delivers results far beyond traditional advertising. How will brands interact with their consumers in the foreseeable future? Storynomics answers this question.