Marketing im Firmenkundengeschäft

»Marketing in Corporate Business«: The corporate customer sector (B-t-B) is still underrepresented in the literature compared to the private customer sector (B-t-C). This changes with this volume. The content is based on sophisticated practical orientation and high didactic preparation through clear content structuring, practical examples and overview charts. The target readership includes B-t-B professionals looking to update their knowledge as well as students of business administration and STEM subjects.